With its slogan “CARS. COMMUNITY. CULTURE,” the Salzburg Exhibition Centre is kicking off the automotive and lifestyle season. From March 27th to 29th, CarMediaWorld is launching the 2026 season for enthusiasts, specialist retailers, and local consumers. CarMediaWorld is again framed by the EMMA European Finals and the Customized Tuning Show.
Due to high demand among industry partners, car media specialists the management has expanded the exhibition space for CarMediaWorld to 3000 square meters, including an additional hall providing enough space for this year’s EMMA European final. By that, Halls 2 to 6 are entirely dedicated to sound and infotainment on four wheels.
Renowned traditional brands, numerous newcomers, and even more presentation space transform CarMediaWorld into an informative experience displaying latest product innovations and exciting demo vehicles. Newcomers are the brands Audiowave, Art in Motion, Beeses, Crescendo, CTK, Dynamic Audio, Kicker, Krea Audio, Patrolline, Passione, and Z22.
Trade fair visitors can also look forward to experiencing the professionally equipped vehicles of more than 250 EMMA Sound Masters from over 20 nations, as well as a car media community that perfectly understands how to celebrate their passion.
With stage shows, event broadcasting via video cube, and live sound pressure measurements, the EMMA team makes sure the event is running at full speed. The legendary EMMA Party takes place on Saturday. It starts at 7:00 p.m. with drinks and culinary from various nations. Around 9:00 p.m., the party moves to Hall 4, where DJs and various bars provide a relaxed get-together until 1:00 a.m. Since the hall will also be accessible to Customized exhibitors, party wristbands will again provide access for food and drinks.
Audiotec Fischer, with its brands Brax, Helix, and Match, is once again the main sponsor of CarMediaWorld.